6 Best Life Insurance Companies in New York of 2023 Guide

Life insurance is an important financial tool that can help you protect your family if something happens to you.
Because life can be unpredictable, we believe all New Yorkers should have basic life insurance, whether they live in Brooklyn, Syracuse, or Poughkeepsie.
People who purchase life insurance policies when young typically pay low premiums and may not even need a medical exam to qualify.
In this article, we’ll reveal the best life insurance companies in New York, including average prices, coverage, riders, and more.
Best Life Insurance Companies in New York
- New York Life Insurance Company – Best for Whole Life Coverage
- Nationwide – Best for Riders
- Mutual of Omaha – Best for Affordable Life Insurance
- State Farm – Best for Senior Citizens
- Haven Life – Best for Term Life Coverage
- Ladder Life – Best for Flexible Coverage
New York Life Insurance Company: Best for Whole Life Coverage

New York Life Insurance has been in business since 1845 and has its headquarters in New York City.
They offer a variety of life insurance policies, including term life and universal life, but we chose them for our list because they are the best option for New Yorkers who want whole-life coverage.
In years when the company is profitable, it pays dividends to policyholders.
Which Riders Does New York Life Offer?
New York Life offers five riders to customize coverage, as follows.
- Accidental Death Benefit: This rider offers an extra death benefit to your beneficiaries if you die in an accident; it expires at age 70.
- Chronic Care Option: This rider protects you from the potential financial hardship of paying for chronic care by providing tax-free access to a portion of your policy benefit.
- Disability Waiver of Premium: If you become disabled, New York Life will waive your premiums.
- Living Benefits Option: This rider allows you to use a portion of your death benefit to pay for treatment or care if you become terminally ill.
- Option to Purchase Paid-Up Addition: This rider allows policyholders to contribute more to their policy when they can afford to do so to increase the death benefit.
Most riders incur an additional monthly charge.
New York Life does not offer online quotes, and information about the cost is limited and unique to each customer.
Every life insurance company has its strengths and weaknesses, so let’s examine the pros & cons of New York Life as we see them.
J.D. Power (out of 1,000) | 777 |
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A.M. Best - Financial Strength Rating | A+++ |
BBB | B- |
NAIC Complaint Index | 0.24 |
Nationwide: Best for Riders

Life insurance policies provide straightforward coverage, but there are usually options to add riders for additional protection.
We chose Nationwide, a company that has been selling insurance since 1926, because it offers a large number of riders to personalize your coverage.
Nationwide is a well-regarded company with strong financial ratings and a good reputation.
What Riders Does Nationwide Offer?
Nationwide offers an impressive number of riders, as follows.
- Long-Term Care Rider: This rider can accelerate the death benefit on your policy to pay for long-term care if needed.
- Illness Riders: If you are diagnosed with a terminal, chronic, or critical illness, this rider will allow you to access your benefits to pay for your expenses.
- Children’s Term Insurance Rider: This rider pays a death benefit if one of your children dies.
- Accidental Death Benefit Rider: This rider pays an extra benefit if you die in an accident.
- Estate Protection Rider: This rider provides the benefit of paying estate taxes after you die.
- Extended No-Lapse Guarantee Rider: This rider guarantees your death benefit regardless of the performance of your policy.
- Guaranteed Insurability Rider: This rider ensures you can buy additional coverage later in life.
- Overloan Lapse Protection Rider: This rider protects you if you borrow heavily against your life insurance policy.
- Premium Waiver Rider: This rider protects you if you become permanently disabled by crediting your monthly premium to your account after six months.
- Waiver of Monthly Deductions Rider. This rider pays all monthly deductions after you’re disabled after a six-month waiting period.
A young person in New York should expect to pay about $30 monthly for a 20-year term policy.
Coverage costs vary depending on age, weight, health, and habits.
Here are the pros and cons of buying life insurance from Nationwide.
J.D. Power (out of 1,000) | 813 |
---|---|
A.M. Best - Financial Strength Rating | A+ |
BBB | A+ |
NAIC Complaint Index | 2.37 |
Mutual of Omaha: Best for Affordable Life Insurance

We recognize that the cost is the number one concern when purchasing life insurance for many people.
We chose Mutual of Omaha for our list because they have the lowest average cost of life insurance of all the companies on our list.
In addition to low costs, Mutual of Omaha has financial strength and a solid reputation for customer service.
What Riders Does Mutual of Omaha Offer?
Mutual of Omaha doesn’t provide much information about their available riders because they prefer potential buyers to contact an agent to customize their policy.
Here are the two specific riders that they mention on their website.
- Accidental Death Rider: This rider provides an additional payment to your beneficiary if you die in an accident.
- Child Death Rider: This rider provides payment if one of your children dies.
The lack of rider options may make Mutual of Omaha less than ideal for some, but their average monthly premium for a $250,000 benefit may be as low as $12 per month.
J.D. Power (out of 1,000) | 795 |
---|---|
A.M. Best - Financial Strength Rating | A+ |
BBB | A+ |
NAIC Complaint Index | 0.87 |
State Farm: Best for Senior Citizens

State Farm Insurance is the largest property & casualty insurer in the US. They offer coverage for all properties, from homes to cars and boats. State Farm also provides a variety of discounts to help you save money on your policy, including multi-policy discounts when combining car and home insurance policies under one roof. With a solid financial rating and excellent customer service, State Farm is an ideal choice for your property & casualty insurance needs.
We chose it for our list because they have flexible underwriting, making it possible for senior citizens to purchase life insurance.
We also like that State Farm life insurance has various policy options, many of which are affordable for people at any stage of life.
What Riders Does State Farm Offer?
State Farm offers a few attractive riders to allow policyholders to customize their life insurance.
- Select Term Rider: This rider protects 10, 20, or 30 years up to age 95.
- Children’s Term Rider: This rider allows you to buy life insurance for your child, which can convert to an individual policy when the child turns 25 or you turn 65.
- Waiver of Premium for Disability: If you become disabled before you turn 60, this rider will waive future premiums; for total disability after age 60 and before age 65, premiums will be waived until the later of 3 years from the date of disability or your 65th birthday.
In some states, State Farm also offers a Flexible Care Benefit, which allows policyholders to access a portion of their death benefit monthly, but this option is not available in NY.
Life insurance premiums for State Farm start as low as $17, while the average rate for seniors is $45.
Here are the pros and cons of State Farm life insurance as we see them.
J.D. Power (out of 1,000) | 822 |
---|---|
A.M. Best - Financial Strength Rating | A++ |
BBB | A+ |
NAIC Complaint Index | 4.29 |
Haven Life: Best for Term Life Coverage
Haven Life is a company that specializes in term life insurance, which is why we chose it as the best term life insurance company for New Yorkers.
Haven Life is an online insurance company partnered with MassMutual, which issues its term life policies.
In addition to their robust term life policies, we also like Haven Life for its use of technology and streamlining of the life insurance buying process.
What Riders Does Haven Life Offer?
Haven Life specializes in term life, and they offer two riders that may be of interest to New Yorkers.
- Accelerated Death Benefit Rider: This rider allows you to receive a lump-sum payment of part of your death benefit if you are diagnosed with a terminal illness.
- Waiver of Premium Rider: This rider waives your monthly premium if you are disabled.
You may have read about Haven Life Plus, a rider that’s unique to Haven Life, providing access to end-of-life planning resources; unfortunately, this rider is not yet available in New York.
The average monthly cost of life insurance with Haven Life may be less than $25 per month for $500,000 in coverage.
Here are the pros and cons of Haven Life for your consideration.
A.M. Best - Financial Strength Rating | A++ |
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BBB | A+ |
Ladder Life: Best for Flexible Coverage

Ladder Life is an online-only insurance carrier that offers an array of options to customize your coverage, which is why we chose it for our list.
Like Haven Life, Ladder Life specializes in term life insurance.
We also like the company for its robust and well-reviewed customer service since we know that buying life insurance or filing a claim can be stressful.
What Riders Does Ladder Life Offer?
Unlike the other companies on our list, ladder Life does not offer riders.
Instead, they prefer to offer a wide array of policy options that allow policyholders to choose the coverage that’s best suited to their needs.
According to Ladder Life’s website, the average cost of term life insurance can range from $30 to $80 per month, depending on the term you choose and other factors.
BBB Rating | A+ |
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How We Ranked and Picked the Best Life Insurance Companies in New York
At PropertyNest, we always believe in full transparency about how we choose the companies we recommend. We used the following criteria for life insurance companies.
Financial Strength & Ratings
Our first criterion was that every company we chose had to have strong financial ratings because if our readers buy a policy, we want them to feel confident that the company will pay the death benefit in a timely manner.
Cost
Cost is important to most people, and that’s why we prioritized companies with rates that would put life insurance premiums at a level that’s affordable for people at every stage of life.
Availability of Riders
We recognize that every person is unique, and many may want the option to expand or add coverage using riders. We prioritized companies that offer an array of riders to personalize your life insurance coverage.
Coverage Requirements
Life insurance may be more difficult to buy if you have an illness or you’re over 60, so we made it a point to choose companies that offer coverage for people who might have difficulty qualifying for life insurance in some circumstances.
Which Should You Buy: Whole Life or Term Life?
One of the most frequently asked questions about life insurance is whether purchasing term or whole life insurance is preferable.
Term life insurance is ideal for younger people who may need additional coverage while their children are young or have a high mortgage payment.
Terms can range from 5 to 30 years, and some people prefer ladder policies to have extra coverage early in their lives that tapers as their children grow older.
Some life insurance companies allow term life policyholders to convert their policy to whole life at the end of the term, but this may be more expensive than buying whole life insurance.
Whole life insurance does not have an expiration date; provided that you pay your monthly premiums, your beneficiary will receive the death benefit when you die.
The choice of which policy to buy depends on your circumstances, but you should buy enough coverage to protect your family.
How Much Life Insurance Do You Need?
Life insurance policies can pay benefits ranging from as little as a few thousand dollars to millions of dollars.
The question of how much coverage to buy is one that many people want answered, and the question depends on a variety of factors.
- Your age
- Your income
- Your financial obligations
- The age of your children
- The age and health of your spouse
- What you want your beneficiary to be able to do with the death benefit
Let’s review some methods you can use to determine how much coverage to buy.
- Multiples of Income: One of the easiest ways to determine how much coverage you need is to multiply your income by 10 or 15.
- Multiples of Income + Children: An alternative is multiplying your income by ten and then adding $100,000 for each child under 18.
- Debt Repayment: If your primary concern is that your beneficiaries won’t get stuck repaying your debt, you should buy enough coverage to pay everything you owe.
- Income Replacement: If you want to make sure that your beneficiary doesn’t feel the loss of your income–for example, if you have a non-working spouse–then you’ll need a policy large enough to generate interest equivalent to your income.
- Standard of Living: With this method, you’ll multiply your income by 20 to provide enough income (at a 5% return) to allow your family to maintain their standard of living.
- DIME: The DIME method stands for Debt, Income, Mortgage & Education, and to use it, you’ll need to total the amounts to repay your debt, replace your income, pay your mortgage in its entirety, and pay for your kids’ education.
We suggest reviewing the above methods and choosing the one that best matches your concerns to ensure your beneficiaries have the money they need.
Summary
New Yorkers from Albany to Long Island should consider buying life insurance, particularly if they have young children or a dependent spouse whose lives would be financially impacted if they died.
You may think you’re too old to buy life insurance, but even people in their 60s or older can buy coverage if they choose the right company.
As with any insurance product, we suggest obtaining at least three quotes to compare costs and coverage before purchasing a policy.