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6 Best Homeowners Insurance Companies in Wisconsin of 2022

Find out who the best homeowners insurance is in Wisconsin. Learn how they compare and which one is right for you and your home. Discover how much it costs, what it covers, and why you need it.
Milwaukee, Wisconsin

Owning a home is what many people imagine when they think of success and the American dream.

Homeowners in Wisconsin need to protect themselves by buying homeowners insurance that protects them from the state’s extreme weather and natural disasters such as floods.

Whether you own a home in a big city like Green Bay or Milwaukee or in a small town like River Falls or Whitefish Bay, buying homeowners insurance provides peace of mind that your home will be protected.

At PropertyNest, we believe that homeowners in the Badger State deserve a stress-free buying experience, which is why we’ve taken the time to research and choose the best homeowners insurance companies in Wisconsin.

As you read, keep in mind that the average cost of homeowners insurance in Wisconsin is about $930 per year, which works out to $77 per month.

Best Homeowners Insurance Companies in Wisconsin

  • Erie: Best for Affordable Homeowners Insurance
  • Travelers: Best for Unique Policy Endorsements
  • State Farm: Best for Customer Service
  • Amica: Best for Home Business Owners
  • American Family: Best Mobile App
  • Auto Owners: Best for Discounts

Erie: Best for Affordable Homeowners Insurance

Editors star rating review
Editor's Rating (4.5 Stars out of 5)

Erie Insurance got its start in Erie, Pennsylvania, back in 1925, when the only product offered was automobile insurance.

Since then, the company has grown to offer an array of coverages, including homeowners insurance.

We selected Erie for our list because they have the lowest average price for Wisconsin homeowners.

We also like that they offer pet coverage as part of their standard policy as well as covering the replacement cost of belongings.

The average cost of a homeowners insurance policy with Erie in the state of Wisconsin is just $760 per year or $63 per month, significantly lower than the state average.

We always like to look at the pros and cons of any insurance company we recommend, so here are the things you should consider before choosing Erie as your homeowners insurance company.

Erie Homeowners Insurance Discounts

Erie has low prices as well as offers homeowners significant discounts to help them save when they buy a policy.

  • Multi-policy discount. Erie offers discounts for policy bundling and says that the average homeowner can save between 16% and 25% by purchasing more than one policy from them.
  • Safety devices. You can get a discount if you install fire, smoke, or burglar alarms in your home or if you have an installed sprinkler system.
  • Advance quote. Get your homeowners insurance quote between 7 and 60 days before your current policy expires to save.

Erie Homeowners Insurance Pros & Cons

Pros
  • Erie offers replacement cost coverage with their standard policy, something you would usually pay extra to get.
  • The cost of a homeowners policy is lower than the state average.
  • Pet insurance is included as part of the standard policy.
  • You can buy flood insurance thanks to Erie’s partnership with FEMA.
Cons
  • Unlike some of the companies on our list, Erie does not have a mobile app.
  • You can’t get a quote online and must work with an agent.
How is Erie Insurance Rated?
J.D. Power (out of 1,000)835
A.M. Best - Financial Strength RatingA+
BBBA+
NAIC Complaint Index0.65 (Average)

Travelers: Best for Unique Policy Endorsements

Editors star rating review
Editor's Rating (4 Stars out of 5)

Travelers Insurance is the oldest insurer on our list, having issued its first insurance policy 165 years ago.

The company is highly rated for its financial strength and stability and offers an array of attractive discounts to make homeowners insurance affordable.

We chose it for our list because they have some unique coverage add-ons that are of interest to anybody interested in sustainable building and green living.

The average cost of Wisconsin homeowners insurance with Travelers is $830 per year, putting it below the state average.

Now, let’s look at the pros and cons of choosing Travelers as your homeowners insurance carrier.

Travelers Homeowners Insurance Discounts

If you buy your homeowners insurance with Travelers, there are five discounts that can help you save on your premium.

  • Green home discount. If you own or have built a home that’s certified as green by the Leadership Energy & Environmental Design (LEED) organization, you can claim a discount on your insurance.
  • Home buyer discount. You'll get a break on your premium if you buy a home within 12 months of switching to Travelers.
  • Loss-free discount. You’ll get a break on your cost if you haven’t filed a homeowners insurance claim.
  • Multi-policy. Reduce your premium by up to 12% if you bundle four or more policies with Travelers.
  • Protective devices. Install smoke detectors, burglar alarms, sprinklers, or smart devices to save money.

Travelers Homeowners Insurance Pros & Cons

Pros
  • The cost of homeowners insurance in Wisconsin is lower than the state average.
  • An array of add-ons are available, including sump pump protection and water back-up coverage.
  • Green home coverage can defray the cost of rebuilding your home with green materials.
  • The company receives high ratings for customer service and has a lower-than-average volume of customer complaints.
Cons
  • Travelers bundling discount is disappointing because it requires the purchase of 4 policies where most companies only require two.
  • Travelers’ mobile app doesn’t work as well for Android users as it does for Apple users.
How is Travelers Insurance Rated?
J.D. Power (out of 1,000)794
A.M. Best - Financial Strength RatingA++
BBBA
NAIC Complaint Index3.88

State Farm: Best for Customer Service

Editors star rating review
Editor's Rating (4.5 Stars out of 5)

State Farm’s centennial year because it got its start back in 1922 and is one of the most highly-regarded insurers in the country.

State Farm offers tiered protection that’s ideal for people with high-value homes who may need more protection than the standard policy offers.

We selected them for our list because they have the best customer service for Wisconsin homeowners, with high ratings across the board.

We appreciate, too, that State Farm has strong values that govern the way it does business, typified by their familiar “Good Neighbor” commercials.

The average cost of a Wisconsin homeowners policy with State Farm is $830, putting it well below the state average.

Keep in mind that you will pay more if you have a high-value home and purchase additional coverage to protect yourself.

Here are some pros and cons of State Farm for you to consider.

State Farm Homeowners Insurance Discounts

State Farm offers only three discounts for homeowners insurance, but two are easy for most homeowners to take advantage of.

  • Home security. Install burglar, fire, or smoke alarms or a home monitoring system, and you can claim this discount.
  • Bundling. State Farm says you can save up to $1,127 per year if you buy both auto and home insurance from them.
  • Roofing. Replace your roof with impact-resistant roofing materials to claim this discount.

State Farm Homeowners Insurance Pros & Cons

Pros
  • State Farm has excellent, highly-rated customer service.
  • You can purchase up to $1 million of personal liability coverage.
  • With Expanded and Premium coverage, you can get protection for equipment malfunction, water backup, and replacement of things like gold, silver, furs, and jewelry.
  • The company has top-notch online and mobile services.
  • You’ll get information about emergency services and catastrophe protocols when you buy your policy.
Cons
  • There aren’t as many discounts available as there are with other companies.
  • While higher coverage limits are available, they come with a price tag that may make your coverage more expensive than the company’s state average.
How is State Farm Homeowners Insurance Rated?
J.D. Power (out of 1,000)829
A.M. Best - Financial Strength RatingA++
BBBA+
NAIC Complaint Index1.77

Amica: Best for Home Business Owners

Editors star rating review
Editor's Rating (4 Stars out of 5)

Amica Insurance has been providing coverage for over 100 years and is a well-respected company.

It has a well-reviewed mobile app and is the only company on our list to pay dividends to policyholders.

We chose it for our list because Amica has add-ons to protect computers and home businesses, something that is likely to appeal to self-employed Wisconsin residents.

Now, let’s review the pros and cons of Amica to help you decide if they’re the right company for you.

The average cost of Amica’s homeowners insurance in Wisconsin is $95 per month, which puts it slightly above the state average, but you can save by layering two or more discounts.

Amica Homeowners Insurance Discounts

Amica offers several homeowners insurance discounts that can be layered to maximize your savings.

  • Alarm system. Save if you have an installed fire, burglar alarm, or sprinkler system.
  • Automatic detection devices. Install devices to monitor your home’s temperature, gas leaks, or water leaks to save.
  • Autopay. Get a discount if you sign up for Amica’s automatic payment system.
  • Bundling. Buy two or more policies to save.
  • Claims-free. Go three years without a claim to get this discount.
  • Paperless billing. Sign up to receive bills and notifications electronically to save.
  • Loyalty. Keep your policy with a company (even if it’s not Amica) for at least two years to get this discount.
  • New/remodeled home. Installing new appliances or equipment can help you save.

Amica Homeowners Insurance Pros & Cons

Pros
  • Amica’s mobile app is well-reviewed and allows policyholders to file claims easily.
  • The company offers an array of add-ons, including protection for home business equipment, computers, and sump pump failure, as well as credit card fraud.
  • Amica has a lower than average number of customer complaints.
  • The company offers eight homeowners insurance discounts.
  • Amica is the only company on our list that pays dividends to policyholders.
Cons
  • Amica’s average cost is more than the Wisconsin state average.
  • Depending on what coverage you want, it’s not always possible to obtain a quote online.
How is Amica Homeowners Insurance Rated?
J.D. Power (out of 1,000)849
A.M. Best - Financial Strength RatingA+
BBBA+
NAIC Complaint Index0.32

American Family: Best Mobile App

Editors star rating review
Editor's Rating (4.5 Stars out of 5)

American Family Insurance is a company that provides homeowners insurance in 44 states, including Wisconsin.

They offer several coverage add-ons that may be of particular interest to Wisconsin homeowners, but we chose them for our list because they have the best mobile app, which makes it easy to view your insurance card, compare coverage, and file claims.

We should note that if you want to customize a quote, you’ll need to do so through a designated American Family agent.

The average cost of an American Family homeowners policy in Wisconsin is $895 per month, which is just slightly below the Wisconsin state average.

Here are the most important pros and cons for you to consider before choosing American Family as your homeowners insurance company.

American Family Homeowners Insurance Discounts

American Family offers several discounts to help Wisconsin homeowners save on their coverage.

  • Age of home. You’ll receive an automatic discount if your home is less than 15 years old.
  • Autopay. Get a break on your premium if you sign up to make your monthly payments automatically.
  • Bundling. If you buy two or more policies with American Family, you’ll get a discount on your homeowners insurance.
  • Renovation. Update your home’s electrical, plumbing, or HVAC to get this discount.
  • Security. You’ll get this discount if you install a smart home security system.
  • Full pay. You’ll get a break on your premium if you pay annually in advance.
  • Generational. Get a discount if your parents are American Family customers.
  • Paperless. Sign up to receive your policy and bills electronically to save.
  • Loyalty. Keep your policy with American Family for 2+ years to get the loyalty discount.

American Family Homeowners Insurance Pros & Cons

Pros
  • American Family’s mobile app is user-friendly and well-reviewed.
  • There are many discounts available to help you save on your premium.
  • You can add coverage for hidden water damage or to replace all siding to match when some of your siding is damaged.
  • American Family has received excellent ratings for local customer service.
Cons
  • Online quotes are not always available, particularly with add-ons, and you may need to contact an agent.
  • Prices aren’t as low as they are for some carriers on our list.
How is American Family Homeowners Insurance Rated?
J.D. Power (out of 1,000)842
A.M. Best - Financial Strength RatingA+
BBBA+
NAIC Complaint Index0.25

Auto Owners: Best for Discounts

Editors star rating review
Editor's Rating (4 Stars out of 5)

Auto-Owners Insurance Company is based in nearby Michigan and receives top scores for customer service.

They have a user-friendly website and mobile app and offer stellar personal service through their network of agents.

We chose them for our list because they have nine homeowners insurance discounts, making saving money easy.

The average cost of Auto-Owners homeowners insurance in Wisconsin is $1,085 per year or $95 per month, which is slightly above the state average.

Here’s a look at the pros and cons of Auto-Owners Insurance.

Auto Owners Homeowners Insurance Discounts

You can save a lot on your policy with Auto-Owners because they offer nine discounts:

  • Advance quote discount. Save money if you purchase your Auto-Owners policy before your existing policy expires.
  • Automatic backup generator discount. Save on your premium if you install a backup generator in your home.
  • Green discount. You'll get this discount if you opt for paperless billing and policies.
  • Mortgage-free discount. Get a break on your premium if you have paid off your mortgage.
  • Multi-policy discount. Save money if you buy two or more policies with Auto-Owners.
  • Pay in advance. Pay your annual premium in advance to save–does not apply to escrow direct-bill accounts.
  • Pay on time. Pay on time for 36 months to qualify for this discount.
  • Protective devices. Install alarms to get a reduction in your premium.
  • Water shut-off. Install an automatic water shut-off to minimize leak damage to get this discount.

Auto Owners Homeowners Insurance Pros & Cons

Pros
  • There are a total of nine discounts to help homeowners reduce their premium.
  • The company receives top scores for customer service.
  • The mobile app is well-reviewed and user-friendly.
Cons
  • Quotes may only be obtained through an agent.
  • The cost of homeowners insurance in Wisconsin is slightly above the state average.
How is Auto Owners Homeowners Insurance Rated?
J.D. Power (out of 1,000)874
A.M. Best - Financial Strength RatingA++
BBBA+

How We Selected Best Homeowners Insurance Companies in Wisconsin

We want the process of buying homeowners insurance to be as stress-free and intuitive as possible for all Wisconsin homeowners.

We used five criteria to choose the companies for our list, as follows.

Costs

Cost is a big factor for most homeowners, especially when inflation is high and most of us are trying to save money.

We chose companies whose average cost in Wisconsin was close to or below the state average to ensure that our readers have plenty of choices.

Discounts

It’s easy for homeowners to save on their insurance premiums when carriers offer an array of discounts to help them reduce their costs.

We prioritized those companies that offered three or more discounts, with special emphasis on those that provide discounts that most Wisconsin homeowners can take advantage of, such as autopay and paperless billing discounts.

Customer Service

We always think customer service should be a priority because we know how stressful it can be to file a claim or get assistance when you need it.

The companies we chose for our list all have solid customer service ratings and robust support options, including phone, internet, and mobile support.

Coverage

Most people need more than a boilerplate policy because no two homes are the same, making it important to find companies that offer riders and add-ons to customize coverage.

We selected companies with a broad array of coverage options, including coverage for water leaks, appliance failure, and home business protection.

Technology

Today’s homeowners often prefer the convenience of online and mobile services, particularly if they need support or are filing a claim.

Every company we choose has robust technology, including mobile apps and user-friendly websites, to make it easy to get the help you need.

What Factors Impact the Cost of Homeowners Insurance in Wisconsin?

The average cost of homeowners insurance in Wisconsin is a useful benchmark, but you should know that there are multiple factors that will impact your cost as you shop for homeowners insurance.

Coverage Limits

We believe that every homeowner should have enough coverage to rebuild their home from the ground up in the event that it’s destroyed completely.

If you own an expensive home or add extra coverage, then your premium will likely be higher than the state average.

Deductible

You’ll have a choice to make regarding your homeowners insurance deductible.

If you choose a low deductible, your premium will be higher than it would if you opted for a high deductible policy.

Policy Endorsements

A standard homeowners insurance policy provides only basic coverage for your structures and belongings.

If you choose to add policy endorsements to protect your home business, increase your personal liability protection, or insure high-value items, your premium will go up.

Location

In some locations, homeowners insurance costs more than in others.

For example, if you live near a river or lake or your home is in a rural area far from the local firehouse, your premium may be higher than the state average.

Another location factor that may impact your costs is living in a city or a high-crime area.

How Much Homeowners Insurance Do You Need?

If you’re a new homeowner or simply wondering whether you’ve got adequate protection, you may be wondering how much homeowners insurance you should purchase.

The easiest way to figure it out is to use the value of your home as a starting point.

  • Dwelling coverage. Most of your coverage is there to protect your home and all attached structures, such as garages; you’ll need a limit high enough to allow you to rebuild your home completely.
  • Other structures coverage. Other structures may include outbuildings, sheds, and fences; you’ll need about 10% of your dwelling limit to be safe.
  • Personal property coverage. Your personal property coverage protects your personal belongings if they are damaged, destroyed or stolen; you’ll need between 50% and 70% of your dwelling limit.
  • Liability coverage. Your liability coverage protects you if a guest is injured in your home. As a rule, you’ll need between $100,000 and $500,000 to be safe.
  • Medical payments coverage. Your homeowners policy will cover some of the medical expenses if a guest is injured in your home; most homeowners limit coverage to between $1,000 and $5,000.
  • Additional living expenses coverage. Additional living expenses coverage will protect you and pay the costs if you and your family must evacuate your home for repairs or construction; you’ll need about 20% of your dwelling coverage.

All in all, you will need about two times the cost to rebuild your home, not counting your coverage for personal liability and guest medical expenses.

You should remember that your total limit may need to be higher if you schedule high-value items such as artwork and jewelry or add multiple riders to your policy.

What Is and Isn’t Covered by Homeowners Insurance

Homeowners insurance provides peace of mind to homeowners, but it doesn’t cover everything, which is why it’s important to understand what your coverage does and doesn’t do.

Here are the things that are covered by most homeowners insurance policies.

  1. All of the structures on your property, including your home and detached garages, fences, sheds, barns, or other buildings.
  2. All personal belongings, with coverage whether they are damaged, destroyed, or stolen, and whether they are on your property or not.
  3. Damage to your property caused by a covered event; examples of covered events include house fires, storm damage, and vandalism.
  4. Your personal liability in the event that a guest to your home is hurt or their belongings are destroyed or damaged.
  5. Medical expenses for guests in your home if they sustain injuries.

You should be aware that all coverages are subject to your policy limits and deductible.

Here are some things that are not covered by homeowners insurance.

  1. Earthquake damage
  2. Flood damage
  3. Government action
  4. Neglect
  5. Nuclear hazard
  6. Pest damage or infestation
  7. Power failure

Many of these exclusions may be remedied by purchasing additional insurance or adding a rider to your policy; for example, flood insurance may be purchased through FEMA, and some carriers will add flood insurance through FEMA as an add-on.

The three things that may not be remedied are neglect, nuclear hazard, and government action.

Neglect is something that is within your control, and the other two exclusions are unlikely to be an issue.

Synopsis

At PropertyNest, we want every homeowner in the Badger State to have the insurance they need to provide peace of mind if something should happen to their home or belongings.

As you consider your options, remember that multiple factors can impact your cost, including the value of your home, its location, and the coverage options you choose.

We recommend obtaining a minimum of three quotes to compare costs and coverage, making sure to ask about available discounts before you buy.