How successful would it be to continue marketing listings on Facebook in this market? Is it worth spending money on marketing campaigns?
It is very important to continue to engage your audience on social media despite social distancing. Other than marketing real estate listings, social media is used to build your reputation and position yourself as an industry expert. If you think about it, people are spending more time than ever on social media so the chances that your content will be seen are high. We are still in the middle of the pandemic so things are still unknown but, many New Yorkers may be actively searching for more affordable housing options due to a sudden change in income. So, although you may want to scale down your advertising budget, for the time being, I wouldn't be quick to remove all of my marketing campaigns quite yet.